Death to ROI: Rethinking Your Marketing Strategy

This blog was originally posted by GrassRootsMarketing.
Marketing is all about results. At the end of the day, the whole point of marketing is to drive sales, right? If your company isn’t getting sales, then your marketing strategy isn’t working.

Consequently, marketers are taught to focus on ROI, or return on investment. The thinking goes, if you’re spending x amount of dollars on your marketing campaign, and you get y amount of dollars in sales back, then you can calculate your ROI. If you’re looking for the official equation: ROI = [Gain from investment – Cost of investment] / Cost if investment Continue reading