Partnering With Media To Make Marketing Work

In many cases, whenever organizations need to make cutbacks, marketing usually is first on the chopping block. For some reason a lot of companies still look at marketing as expendable and a cost center rather than an investment.

This couldn’t be further from the truth, and smart companies know that wise spending on marketing during a downturn will result in better brand recognition, lead generation and market share. Continue reading

3 Content Marketing Ideas the Financial Industry Should Steal

Google the phrase “index annuity,” and you will get more than 2.5 million hits. “ETF” nets 13.7 million. If web pages mentioning ETFs were people, the Honorable State of ETF would be the fifth largest in the U.S. My point is that there is a lot of noise out there related to financial products and a paucity of useful, relevant information. Continue reading