Attention Content Marketers: You’re No Hero!

My family and I have been going to a little breakfast spot on the beach almost every weekend for the past few months. Next door is a health food store that carries everything from locally sourced produce to organic maqui berry powder and pretty much everything in between. I had never shopped there – at least not until recently. Continue reading

3 Content Marketing Ideas the Financial Industry Should Steal

Google the phrase “index annuity,” and you will get more than 2.5 million hits. “ETF” nets 13.7 million. If web pages mentioning ETFs were people, the Honorable State of ETF would be the fifth largest in the U.S. My point is that there is a lot of noise out there related to financial products and a paucity of useful, relevant information. Continue reading