Program Management and ROI

The ALM Marketing Solutions team is committed to providing actionable data and perspective to drive results and close the loop on your investment.

Program Management and ROI

From kickoff to completion, our team works closely with yours to keep you informed about your campaign and take the pressure off of your resources. Beginning with a kickoff meeting to discuss scope of work and deliverables, ALM Marketing Solutions will consistently provide updates to maximize your performance through status meetings held throughout your campaign.

At key program milestones, our team will prepare an ROI Briefing to demonstrate effectiveness, as well as to provide key takeaways and recommendations. Upon completion of the program, all content is yours to promote and distribute as needed.

Campaign Performance and Measurement

Upon completion of your program, you can monitor all aspects of your integrated program on a single holistic report, featuring expert analysis of program data by our in-house specialists, which includes:

  • Promotion impressions and CTR
  • Smart Site audience
  • Lift
  • Webcast, virtual trade show and live event registrants and attendees
  • Lead data
  • Content performance
  • Additional metrics available as related to the scope of your campaign
Sample Score Card Click image to see an example of a scorecard report.