Program Evaluation

Our Research Services can help you evaluate the performance and effectiveness of your marketing campaigns through the following:

Benchmark Studies (Pre/Post):

Measures changes in awareness, consideration and perception of your brand resulting from a campaign.

Lead Disposition:

Feedback gathered from actual leads from your program to find out what happened after they registered (did they buy, were they contacted by vendor, what happened next). Used to assess, refine, and benchmark lead gen efforts and obtain feedback on your sales pipeline.