Direct Marketing

Drip Marketing & Lead Nurturing Content

Marketing automation systems require a steady stream of content that is tailored to specific behaviors triggered through the campaign. While the messaging is automated, maintaining a library of content and email copy to support these initiatives can often strain time and resources. We can provide continuous education and messaging to prospects until they meet qualification criteria or are ready to make a decision themselves.

Our experts will develop a custom-built content and messaging strategy tailored to the needs of your best prospects. Our turnkey system includes a variety of content (articles, data points, videos, whitepapers) designed to keep prospects engaged, along with the promotional copy, subject lines and call-to-action required to move them closer to a conversion.

Learn more about how we can help you cover every step of your target’s journey and get them to close – contact us today.

Did you know?

Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
Personalized emails improve click-through rates by 14%, and conversion rates by 10%.

Custom eNewsletters: Loyalty & Activation

There’s no straight path to becoming a trusted name in your target’s inbox. Building a relationship with prospects requires continuous, high-value communication; you must consistently provide thought-provoking insights and expert content that helps them work more intelligently and grow their businesses.

Custom eNewsletters can drive more revenue from your existing database with minimal impact on your resources. Our team develops the content, designs the eNewsletter, and manages the list and deployments – all guided by our proven best practices to maximize conversions. The end result is a reliable and relevant stream of information your targets look forward to receiving, while reinforcing your brand as a trustworthy authority on the topics that matter to them.

Ready to start overcoming objections by providing useful information to your targets? Contact us.